our thesis
The future of sports does not look like the past.
The future of sports does not look like the past.
The future of sports does not look like the past.
We are investing in a break from sameness, viewing sports as an economy that is increasingly female, younger, and post-digital.
We are investing in a break from sameness, viewing sports as an economy that is increasingly female, younger, and post-digital.
We are investing in a break from sameness, viewing sports as an economy that is increasingly female, younger, and post-digital.
For decades, the sports industry has been built around the same assumptions: the same audiences, the same business models, and the same definitions of fandom.
The next era of growth will break that sameness, serving different audiences through experimental engagement and business models. It will come from seeing sports differently.
We back the businesses building for where sports is going, not where it has been.
For decades, the sports industry has been built around the same assumptions: the same audiences, the same business models, and the same definitions of fandom.
The next era of growth will break that sameness, serving different audiences through experimental engagement and business models. It will come from seeing sports differently.
We back the businesses building for where sports is going, not where it has been.
how we think
ONE THESIS,
THREE SPACES
ONE THESIS,
THREE SPACES
ONE THESIS,
THREE SPACES
01
01
Consumer
Consumer
Viewing sports as expression, however it is expressed: as an athlete, fan, or culture-shaper.
Viewing sports as expression, however it is expressed: as an athlete, fan, or culture-shaper.
Fandom
performance
Health
02
02
Content
Content
Expanding visibility, curiosity, fandom, and cultural impact for sports. Where and how the narrative gets written.
Expanding visibility, curiosity, fandom, and cultural impact for sports. Where and how the narrative gets written.
Media Platforms
Storytelling
Culture
03
03
Enterprise
Enterprise
Powering new business models in sports and beyond. This is how organizations will reach and build for new audiences.
Powering new business models in sports and beyond. This is how organizations will reach and build for new audiences.
Sports Tech
Data & Analytics
Operations
Investing in businesses building the new reality of sports.
Investing in businesses building the new reality of sports.
Stay Connected
Stay Connected
Our newsletter reflects the areas of the sports economy we find most interesting — the trends, the gaps, and the companies starting to fill them. High signal. Quarterly cadence. No noise.
Our newsletter reflects the areas of the sports economy we find most interesting — the trends, the gaps, and the companies starting to fill them. High signal. Quarterly cadence. No noise.
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